Computing - Mobile Computing
The Worldwide PC Market, 2006
December 21, 2006 / Sagitta Pan
914 Page, Symposium

Abstract

l          Cost reduction and price competition are IT makers' key factors for survival; market and product differentiation and diversification will enhance IT makers' competitiveness l          Product differentiation generates different consumer market segments, which can be subdivided into niche markets for highly-developed products l          Product diversification increases the influence of the brand, and establishes digital application models in future e-life scenarios
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